Thanks for the comment. I knew an Insurance agent who did the same thing. He would call and ask, "Did you get the letter I sent you?" If they said "Yes," he would say, "Then you know that it says…" and he would proceed to tell them what it said. (Don't assume just because they got it that they read it).

However, when he asked if they got it and they said "No," he would say, "Well, you know how the Post Office is, let me tell you what it said." Either way, he got to tell them what it said. Oh, and by the way, he never once mailed a letter!

The challenge sometimes is how much info to put in. Too little, its junk. too much, why do I need to speak to a salesperson?

Marketing and advertising lierature is another thing. I worked as a sales trainer for a very very large Cable TV company in England and their marketing department came up with a four page all singing all dancing colourful leaflet that was sent out to 300,000 people around london BEFORE the salesperson knocked. They thought it was agreat idea and good value.

I looked at it, read it, then looked at them."You do know that you can write 'Up Yours XXXhole' in the middle of all of these and NO ONE will complain? They will not read it". They were shocked, but they knew I was right.

I used to get salespeople to knock on the door, introduce themselves and then say, 'Did you get the letter we sent you?"

If the person said No they said, 'Sorry about that, let me explain.' If they said yes, they said, 'Great, let me explain'. In three years we didnt send one letter!!!

This will work on the phone too.

Best regards to you, yours and your readers.
Let's go and sell something!

David Moore