Podcasting and Sales Training

Over the last two years, I have developed and now host a number of corporate podcasting programs for repeat clients.

This was all so new that making it a success was my number one priority before promoting it widely. I’m now proud to say that the success of these programs has allowed me to start a program for one of the largest insurance companies in the US, among others.

I think it is important then to tell the story of how we got involved in "podcasting" (and no it’s not something from the movie Cocoon). It is also important to explain the benefits to companies looking for new ways to motivate and communicate with their people.

Back in 2004, when I was first getting into internet radio, I was exploring many online tools (blogging and podcasting) to help me connect with a small business audience outside of corporate and association speaking, mainly because my book was coming out.

Fast-forward three years later and these same tools (particularly, podcasting) have allowed me to offer motivational and sales training services to my corporate clients that were unimaginable less than a decade ago.

In 2006, we launched our first customized podcast series with a corporate client. This consisted of creating a series of audio episodes that captured the power of motivational speaking, the insights of their best people, and the sales methods underlying their success.

These episodes were delivered via the web to a network of over 800 salespeople, where they were streamed online or downloaded to portable media players (e.g. iPods). This allowed their salespeople to reap the benefits of a new media that can reinforce sales training without bringing them out of the field.

Presently, these ongoing commitments with major companies all demand the same thing: a powerful message that brings their systems/training methods to salespeople quickly and conveniently. Our customized podcasting program fulfills this need perfectly.

Just imagine being able to deploy a motivating, multiple-participant, in-depth audio series to your entire salesforce or dealer network instantly. It is the perfect supplement to sales training, because it reinforces and summarizes with a punch what may either be quickly forgotten or lost in the steady drone (or in some cases, the ADD) of internal communication.