Stop watching the news! Come on folks is this what we’re destined to become? A nation of bad news junkies? And the reason I say this is because every time I turn around someone is telling me how bad it is out there.
Well guess what, we’re the only ones who can make it better!
And I’ll tell you another thing, there are salespeople, entrepreneurs and business owners out there right now that haven’t even had the time to look up and witness a recession. Why? Because they’re too damn busy opening up new markets, capturing market share and beating out all the competitors who have been scared off by bad news.
Listen, for 26 YEARS, from 1982 until September of 2008 the U.S. economy was in a recession for a grand total of 16 months! In other words, we are coming off of 26 total years of economic prosperity; the longest economic boom in the history of the United States, which is amazing. But therein lies the problem.
Most salespeople and business owners have been order-takers for decades.
Let’s face it, when business was booming did you really have to sell? Or did you just sit around waiting for the phone to ring or the door to open?
The big problem for far too many salespeople and dealers is they only know how to sell this way. They’re still sitting there waiting for the phone to ring (which it’s NOT) or the door to open (also NOT).
What is needed right now is a strategic attitude change when it comes to goal-setting, client relationships and prospecting for new business.
I am in the business of motivation and aggressive business development. Getting professionals of all stripes to take action in their lives, careers and businesses is what makes me tick. And with all the negativity every where you turn, I want to make an extra effort to get my programs into the hands of people like you.
My programs will help you create a game plan for your life, career or business and get back that crucial confidence you need to make 2009 a big winner. I promise you that.
For the first business week of December ending this Friday, I am offering a 50% discount on all of my products. They can be found by clicking these links:
This means you can buy my DVD Success Series which includes all three of my DVDs plus a bonus copy of my book for less than $75! Click here to order.
Simply click on any of the “add item to cart” links like you normally would to purchase with us, and the 50% discount will automatically be deducted from the order total.
The age of doing business by accident is over. Clients and customers have so many choices today that you can’t expect to just show up, throw your briefcase on the table, and grab an order.
Now, is this a doom-and-gloom scenario, stating that there’s no more opportunity out there? Of course not. In fact, there’s more opportunity out there today than ever before. I really believe that no matter how successful you are right now, you have an opportunity to be more successful than you’ve ever been before.
There’s just one catch: In today’s competitive world there is no more margin for error.The companies and the people that will succeed today, tomorrow, and on into the future are the ones who will be willing to do everything RIGHT.
I know that as a client, customer, or consumer I can buy almost anything I want from the Internet and I never have to talk to you! So the question now becomes, what is it that you are willing to do for all your clients, customers, and prospects that creates so much extra value that it is more beneficial for them to buy directly from you than to just click on their computers?
Need help selling value? Click here for my online audio program Supercharged Selling, which will give you everything you need to turn customers into clients for life.
In other words, how are you differentiating yourself from the competition?
I think the single biggest question I have for you is this: What are you really selling?
Are you just selling whatever will get you the fastest commission, or are you selling extraordinary quality, service, convenience, and value? Are you just selling the first thing out of your bag, just to get your boss off your back, or are you selling “Save me time and make my life easier”? Are you just selling whatever the customer thinks they want and need, or are you selling knowledge, expertise, information, and education?
Are you just selling stuff? Are you just selling what everyone else is selling? Because if you are, I can click on my computer and I can buy stuff from the cheapest guy in town.
Get out there and sell some value.
Two years ago, I posted a blog article titled, Consequences of the Easy Way Out.
It detailed the experiences of my son, Michael who was 18 at the time. It told how his penchant for taking the easy way out had put him in a position where he had limited his college choices. He ended up at a school he hated and while he did well, academically, in his one year there, his transfer choices were limited, to say the least.
I wrote in the article, “The good news for Michael is that these are not earth shattering or life threatening mistakes, and since he’s only 18 his actions, or lack of it, have become a valuable learning experience.”
Thankfully, I was correct.
Michael decided, since he couldn’t go where he wanted to go, he would take a year off from school and work full-time. Let me tell you something: there is nothing like a dose of the real world to really help you appreciate what it takes to be successful.
Michael worked hard as a Pizza delivery man for the local Pizza Parlor. He made a lot of money and saved a lot money. He invested wisely in the stock market and made a significant profit.
After a year, he decided it was time to go back. Through an acquaintance of ours, he was told about an excellent small private university 45 minutes to the west: Elon University. We checked it out; Michael loved it, applied and was accepted.
If he would have applied right out of high school, no way he gets in. But since he decided to “Do the hard,” his first year of college, those freshman grades got him accepted to a school he really enjoys and where he is not taking the easy way out.
Mistakes, bad judgment, always looking for the easy way out; these are not irrevocable tragedies. You can easily turn these around to your advantage just by realizing “The extra effort I put in up front, will save me far more time and effort in the long run; make my life better overall and assure me a successful future.”