The Best Damn Sales Book Ever is the culmination of my two decades as a professional speaker who has worked with and addressed hundreds of thousands of salespeople on three continents, not to mention my thirty plus years of experience in sales.
Many sales books focus on some part of the actual sales process: prospecting, closing, referrals, presentation skills, and so on. Others focus on certain psychological or supposedly new ways of selling: customer centric selling; mirroring and understanding the personality of the customer; relationship selling.
While many of the above skills will be included in The Best Damn Sales Book Ever, this book is about what successful salespeople do to be successful. What makes it unique among sales books is that it starts at the very beginning of the process with the single biggest differentiator between the successful and unsuccessful salesperson: self-motivation.
In fact, this book will teach you how to motivate yourself, by taking you through a process in which you will develop a written five-year plan for your life, career and business. This five-year plan will enable you to focus more clearly on what you want to accomplish, when you’ll accomplish it, and the specific steps you will need to take to accomplish your goals.
As you read this book, you’ll find many myths and preconceived notions about selling shattered-and to your benefit, I might add.
You will also notice, as you go through each chapter, that every once in a while I will break away from the topic to give you either a Sales Tip or Sales Alert, or go off on a Sales Rant; in order to expand on a point and give you more practical information that can be put to use immediately.
This book is no magic formula. You will be asked to do some work in order to come up with your plan. But don’t worry, because everything I ask you to do, every idea I give you, will be so easy to implement, you will have no excuse not to do it.
I want to thank you in advance for buying the book, and if you do my hope is that you try some of these tips and ideas, because I know if you do they will work and you will become more successful than you already are.
Enjoy it and use it!