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Doing Business By Accident Is Over

The age of doing business by accident is over. Clients and customers have so many choices today that you can’t expect to just show up, throw your briefcase on the table, and grab an order.

Now, is this a doom-and-gloom scenario, stating that there’s no more opportunity out there? Of course not. In fact, there’s more opportunity out there today than ever before. I really believe that no matter how successful you are right now, you have an opportunity to be more successful than you’ve ever been before.

There’s just one catch: In today’s competitive world there is no more margin for error.The companies and the people that will succeed today, tomorrow, and on into the future are the ones who will be willing to do everything RIGHT.

I know that as a client, customer, or consumer I can buy almost anything I want from the Internet and I never have to talk to you! So the question now becomes, what is it that you are willing to do for all your clients, customers, and prospects that creates so much extra value that it is more beneficial for them to buy directly from you than to just click on their computers?

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In other words, how are you differentiating yourself from the competition?

I think the single biggest question I have for you is this: What are you really selling?

Are you just selling whatever will get you the fastest commission, or are you selling extraordinary quality, service, convenience, and value? Are you just selling the first thing out of your bag, just to get your boss off your back, or are you selling “Save me time and make my life easier”? Are you just selling whatever the customer thinks they want and need, or are you selling knowledge, expertise, information, and education?

Are you just selling stuff? Are you just selling what everyone else is selling? Because if you are, I can click on my computer and I can buy stuff from the cheapest guy in town.

Get out there and sell some value.

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